Evaluating international business communications situations Essay - 10

Evaluating international business communications situations - Essay ExampleIn wander to promote holidays in China amongst the British public, one needs to come up with a great communication plan that will ensure that the rear audience receives the message. This can be done through advertisements in the local media, social media, billboards and ethnic fairs and events. One can also highlight some of the cultural issues such as language barrier and some cultural practices that the British citizens would face once they arrived in China. This process would ensure that mutual respect is kept up(p) and a good relationship fostered between the two cultures.According to Noreen Barkley, Peiyi Ding and Timothy Lee, China recognised that international tourism was a key objet dart of its economy, therefore, launching many initiatives to increase the business and provide a memorable experience that would help market its tourist attractions (Breakey, Ding and Lee 2008 567). Through the commi t of excellent communication strategies and international marketing, China has successfully marketed its numerous attractions to many countries, therefore, swaying many of them to travel to the country and have a first-hand experience (Wen and Ximing, 2008 580). A remarkable number of British citizens are financially secure, therefore, bearing the ability to spend a sizeable amount of gold on holidays. The older generation comprising of senior citizens is also increasing, as baby boomers retire from their jobs. Therefore, Britain has a high number of potential international tourists who are willing to spend a lot of money for leisure travels and holidays. In order to persuade British citizens to visit China for holidays, one must establish a communication plan that will be appealing to them. It should be sensitive to the British culture and create awareness on the cultural differences between the two countries. It should also highlight Chinas numerous cultural sites, unique geogr aphical sceneries, the wide variety of