Social Medias Impact On Youth Marketing Media Essay

Social Medias Impact On Youth Marketing Media Essay This Literature review discusses published information that are reveling to our topic and this information obtained from the others work which has already been done by researchers and published in articles, books, journal and websites. SOCIAL MEDIA Recent trend clearly shows a shift of business users and youth from traditional communication advertising such as television, radio, newspaper and magazines are no longer appealing to them. Social media refers to web based service that allows individuals for sharing, collaborating and taking insight to each other without any geographic barriers and with the help of new media tool of internet. Elliot (2012) DIGITAL MARKETING MARKETING: The growing importance of social media websites particularly YouTube, Face book and LinkedIn and their penetration in the country cannot be ignored by corporate managers who for the most part do not have a effective social media team. A host of local as well as multinational companies operating in Pakistan now see social media as an important marketing tool to promote their brands Baloch (2012) In 2010, business professionals took social media seriously, Social media growth immensely increase by personal users and businesses adoptability. In this year Face book has 600 million users and they are heading towards one billion mark. 20 million people become fan of pages per day, 60 million status updates per day, The average time for users spend is more than 55 minutes. Over 2 billion videos are uploaded in YouTube and 46% of internet users are interact with social media on daily basic. Schrum (2011) As our chosen topic depends on exploratory research so these articles encourage us to determine how social media are effective to target youth of Karachi. Social media uniqueness is to target mass audience by individually and looking to meet new potential consumer. In social media Face book, YouTube and LinkedIn have major growth and it reaches mass audience and youth as well. SOCIAL MEDIA, YOUTH AND PAKISTAN: In the last 10 years Pakistan social media sector growth increase unexpectedly. With the population exceeding over 180 million there is 20 million users connected to internet which is 12% of its population which are much bigger then India 5% of internet users in total population. In Face book there is over 5 million Pakistani users which is 15% of Face book total users and more than half of them lies age between 18 to 24. In 2010 Flood strike in Pakistan than with the help of social media youth of Pakistan utilize social media platform by minute to minute updates in stricken area and motivate the whole population to contribute in relief efforts so there is a huge revelation and impact on social media in the youth of Pakistan. Inam (2011) Social medias impact on youth marketing: Now social media plays an important role in youth life style and companies targeting youth by social networking because it becomes culture in youth to use Face book, YouTube and LinkedIn on daily bases. Usage of Smartphone is also very common in youth to reach social networking because in universities and colleges there is a policy to limit social networking within class timing or working hours so youth now have a Smartphone to reach social websites easily by their pocket phones. In Face book and LinkedIn companies develop pages and put advertisement on it and it has options of like and comment which gives them insight of youth liking and disliking and they collaborating each others as a result of that companies create huge brand image even before its product launch. Blogging is also very effective social media tool to target youth in which companies create discussion section in order to get opinions about brands and services and platform become the source of research, marketing stra tegies and development. Misa (2011) RESEARCHERS THOUGHTS Social media websites like Facebook, Twitter, LinkedIn come with unbelievable techniques to communicate with family, colleges, friends and also market your product in that effective manner that the users of that sites can like your product. All the previous researches that have been done on social media as an effective medium to target the youth has come on that conclusions that social media can be a very handful tool for the companies to market their product. Murdough (2009) have positively agreed on the potential of social media but ike any other marketing tool it is difficult to gauge the kind of impact that it lays on the masses. Through many research surveys the results that came out that identifies that many young peoples age group (18-25) are the more users of networking sites (facebook, twitter, linkdin) then any other age group and due to that these social networking sites are experiencing dramatic world wide growth. Moreover, researchers have contented that the perceived benefit of use of social networking sites achieve network externalities in which positive feedback produces more and more users, thereby increasing its social platform (Powell 2009). Most of the researchers have agreed on Facebook as its statistics indicates that its members are swiftly increasing day by day because its provides a new method of communicating employing computers as a collaborative tool to accelerate group formation and escalate group scope and influence allowing users to present themselves, connect to a social network, and develop and maintain relationship with others. Facebook is being widely used all over the world as it stats tells as compare to the other social networking sites so many researches are giving positive comments about Facebook. As the social media marketing is increasing day by day as many researches have identified in their research so the companies are likely to be taking social media component for their product promotion and marketing very seriously because enhanced engagement in social media has features such as increased speed with which information can be gathered and transmitted, greater volume of information that is easily accessible, more flexibility in how and when information is accessed and much great opportunity to interact with others I a range of context using text, audio or video. However in my opinion social media have has altered the media marketing paradigm by defining the new set of relationships between young people and organizations in which marketing and organizations have become pervasive, creating new hybrid forms that blend communications, content and commerce. Common Theories: Well there are most of the things that are common in every previous research that has been done on social media marketing as an effective medium to target the youth. As social media being a very popular medium among the youth so it has an influence on the purchasing decision. In todays digital-focused marketing environment, the internet as a communication and transaction channel adds two more inputs and influencers of buying behavior to the model. The first one is online marketing mix, which basically represents the controllable online experiences provided by the corporate. The second one is the social media experiences which are by and large beyond the marketers control. In my opinion the social media has a very good impact on the purchasing decision of the users because due to various techniques that many companies are using to promote their product on social media can attract users and they like d that product and ultimately buy it. Various researches have established framework s for social issues that have been discussed by most of the researches in their respective research. Social issues like In (health, education, environment, politics, safetyà ¢Ã¢â€š ¬Ã‚ ¦..e.t.c). Many researchers have described in their social marketing campaigns however, the model of communication for social change describes this interactive process best where by a social change in a community improves the health and welfare of all its members, driven by dialogue and collective action. Current scenario: According to the researchers Pakistan is a developing nation where digital networked technologies and new media platforms are just emerging (Yusuf 2008). Although many concluded that that availability of digital technologies and social media platforms facilitates democratic practices and participatory behavior, whether this is equally true for developing countries like Pakistan, is debatable. Most of the researches agues that the ability to use digital technologies and new media meaningfully, impacts participatory behavior and civic action, which is often overcome through the combined use of different technologies and concludes that new media platforms are increasingly effective as tools for community organizing and information dissemination. According to the different stats Pakistan has quit significant numbers of the users of social media that have an active account on different social networking site so they can be targeted through that medium. Our study is based on the topic social media as an effective medium to target the youth of Karachi as Pakistan has quit significant of users on social networking sites and especially Karachi has been amoung the largest city in Pakistan and majority of users resides in Karachi according to the study more then half of the users lie between the age group of 18-24 can be targeted through social media and most of the companies are now working on that. In many previous researches most of the researchers used Exploratory research approach because this is an develop theory we just have to identified whether it is effective or not we just have to testify that so exploratory approach can be used and in my opinion it us the correct approach that is being used. Qualitative methodology being used commonly in previous researches. This is survey research so the Questionnaire being used as an instrument to collect the data because in this type of study you have to gather the thoughts of different users who use the social media network sites so in my opinion this is the best instrument for collecting the data because on the basis of the users opinions you can improve your promoting techniques to promote your product on social media. Conclusion: Analysis of the previous researches and related articles have indicates that social media is a very important tool for networking among youngsters. As they are using these websites and their numbers are increasing day by day. In Pakistan the users are also increasing day by day and these are the good signs for the company who are working in Pakistan. These websites are helping the users to build their professional contacts and provides the users with various networking applications that make them hooked on to these social media websites. There is also an increasing trend among youngsters to buy products online through these websites so thats makes marketers to realized the importance of social media website as an essential component of integrated marketing communications. So many companies are driving different research methods to target the youth effectively on social media. Promotion on social media can actually encourage constant interaction with the customers, gaining an insight on their like and preferences and problems associated with the products. So through analysis of all the previous evidence it assures that social media marketing is an effective tool to target the youth.

Good Morning, Vietnam

Good Morning, Vietnam follows disc jockey Adrian Cronauer as he is reassigned to the Armed Forces Radio Saigon airwaves in Saigon, Vietnam in 1965. Throughout the film Cronauer experiences the bombing of a G. I. bar, and attempts to start a relationship with a Vietnamese woman. However, he runs into trouble as he finds the Vietnamese culture to be very different from his own. He experiences first hand the civilian attacks as buildings are blown up without warning or reason, and the tactics behind guerilla warfare as he befriends Vietnamese citizens who he doesn’t know are actually Vietcong. His radio shows provide comic relief to all the soldiers, but infuriates his superiors as he wants to report actual news about the war to the soldiers and not just what is approved to be aired (Good Morning, Vietnam). This movie is set during the Vietnam war so, it is crucial to understand the war in order to understand this movie. In 1963, Lyndon B. Johnson took office and had to make a crucial decision on America’s limited military involvement in the Vietnam conflict. This was because of the naval incident in the Gulf of Tonkin. North Vietnamese gunboats supposedly shot at U. S. warships in the Gulf of Tonkin allowing Johnson to persuade Congress that this was an act of aggression. Thus, Johnson received a blank check to take â€Å"all necessary measures† needed to aid the United States in Vietnam (Newman). Communist leader Ho Chi Minh led the Vietcong guerillas in the North. He developed an elaborate 9,940 mile network of roads built from the North to the South to aid North Vietnam troops and the Vietcong. This network of roads was referred to as the Ho Chi Minh Trail and was the target of numerous American air strikes (Ho Chi Minh Trail). However, the creation the Ho Chi Minh trail crossed the demilitarized zone, which had been established at the 17th parallel as a combat-free zone during the Potsdam Conference (DMZ Vietnam). With tensions increasing, especially after a car bomb detonates outside the U. S. embassy in Saigon wounding two-hundred and killing two Americans and twenty Vietnamese (Vietnam War Timeline: 1965). Johnson approved the deployment of an additional 18,000 to 20,000 men and, a few months later, increased the number of U. S. troops in Vietnam to 125,000 men (Vietnam War Timeline: 1965). In protest, Buddhist monks set themselves on fire and the Vietcong used guerilla warfare tactics (Newman). In February 1965, the United States mobilized Operation Rolling Thunder, an air war against North Vietnam in an effort to stop their movement South (Vietnam War 1965-1968). Air strikes were coupled with napalm, sticky fuel-gel fire bombs which severely burn their targets, and plastic explosives, a chemical bomb which produces an explosion that is impossible to outrun (Napalm, C-4 Plastic Explosives). By the end of 1965, U. S. roop levels approached 184,300 men, while South Vietnam soldiers abandoned the cause as the North infiltrated and captured Saigon in February of 1968 in the Tet Offensive (Vietnam War Timeline: 1965). This was a surprise attack on many of the South Vietnamese capitals and American bases. The chaos and destruction seen on television on the home front caused much controversy over the United States’ involvement in the Vietnam War (Newman). The United States at this time was not just at war abroad, but also faced conflict on the home front. Reverend Dr. Martin Luther King, Jr. as leading demonstrations against racial discrimination, especially at the polls (Newman). Anti-war movements also gained momentum in 1965 and peaked in 1968. The first march to Washington took place in 1967 and 1968 and were the largest anti-war movements of the time. This led to extreme pacifists following the Buddhist monk’s public burnings, as well as the public burning of draft cards, an act punishable by law (Vietnam Protest Movement). President Johnson faced dramatic opposition to the war on the home front, which only increased as the war progressed. Some argued that this was due to the relative freedom of television reporters to broadcast whatever they wanted about the war; thus, not only showing the positives, but also the downfalls in the war (Vietnam Protest Movement). Good Morning, Vietnam is entirely focused on the war as seen by those experiencing it first hand in Saigon. Therefore, the film does not greatly reflect any of these home front issues. It does however, contradict the idea of little censorship of war facts. Although on the home front journalists may have been able to report whatever they felt they wanted to share, this was not true on military airwaves (Newman). The film depicts Cronauer constantly fighting to get the true events of the war out for his listeners to hear; however, heavy censorship by the Armed Forces Radio Saigon prevent this from occurring. This creates a source of great conflict especially after a Vietcong bombing. The movie, therefore, reflects the element of surprise which was employed by the Vietcong through their guerilla warfare tactics (Good Morning, Vietnam). Before viewing this film, I knew that unusual war tactics were utilized and that people had strong opposition to the war. Yet, I felt that it was much like every other war the that the United States was involved in. This film reinforced my views as it showed the true devastation which the guerilla tactics cause through the killings of innocent civilians. When the bomb went off at Jimmy Wah’s G. I. bar, Cronauer was lucky to have been tricked into leaving by his new Vietnamese friend (Good Morning, Vietnam). All the innocent people inside, both American and Vietnamese were just unfortunate bystanders in the wrong place at the wrong time. Not only did it reinforce my view but it also altered my perceptions. This film added to my views just how much was being kept from the soldiers. This was illustrated through the identical twins who had to officially announce and approve all news which came in to the radio station before it could be read on air by Cronauer (Good Morning, Vietnam). Also, just the complete Americanization that was forced upon many of the Vietnamese was shocking to me. Although they may have been taking English classes from the American troops by themselves, just the presence of so many foreigners in their country and potentially clashing with their culture amazed me. There was no better way to feature this than with Cronauer’s love for Trinh, a Vietnamese girl. The first date with her entire family is something that would never happen in America, yet there it was totally normal (Good Morning, Vietnam). Overall, I did enjoy watching this film. It was a refreshing, yet eye opening view of the Vietnam conflict as it used humor to get the events of the war across, but also highlighted the intensity and chaos of war. It was an unusual way to see war portrayed and I found it very enjoyable. It helped me to feel the anxieties and frustration surrounding the war without focusing on just combat alone. Good Morning, Vietnam showcased the more social component to the Vietnam War which provided a fresh angle.

Conflict Management Styles Essay

Conflict usually occurs when individuals within a group or organization has differences in opinions. When individuals are in a disagreement about something like policies and procedures or even the overall direction of which an organization or company is heading it can become very frustrating. As we all know conflict the process of conflict usually begins when an individual or party has perceived the other part and it has showed a negative impact or will affect something that another party cares about. According to the readings in Chapter 15 the early approach of conflict saw that all conflict was labeled to be bad. Conflict then had a negative vibe and was used often to be linked with such terms as violence, destruction, or irrationality as reinforcement to its negative association. There are several types of conflict from the integrationist point of view that includes functional and dysfunctional conflict. Functional conflict usually arises during when the goals of a group are supported and the performance rises. On the other hand dysfunctional conflict is conflicts that hinder the performance of the group as a whole. The conflict process consists of five stages that include potential opposition, incompatibility, cognition and personalization, intentions, behaviors, and outcomes. In my workplace the most common form of conflict management is potential opposition and incompatibility. I have worked for Viking Range Corporation for 10 years now and I enjoy my work there. My Supervisor is always open for communication but this is one of the most vital parts that bring about conflict in my organization. Most of the times communication plays a huge role in the effectiveness of the company. Communication is the biggest problem that we have as a whole throughout the facility because there always seem to be conflict that arises between departments on part outages, and department personnel. Conflict is something we can’t avoid whether at home or at the workplace. Conflict will be present in just about every human interaction that we come across and this can make the strategies that we use for conflict management very important. According to (Conflict Management Home-versus-work) â€Å"Conflict management strategies vitally increase the performance and effectiveness of an individual and in turn the effectiveness of the organization as a whole. † I am an individual that can’t handle or try to avoid conflict. I have been a part of a lot of confrontations and I try to avoid them at all costs. â€Å"In the same article Rahim and Bonama’s (1979) categorization of the styles of settling interpersonal conflict is based on two facades, first when a person considers himself and his own concerns and the second when a person considers others and the concerns of others. Their styles for handling conflict include an integrating style in which a person considers his style and the styles of others. Secondly would be the avoiding style in which the individual has no concerns for their self as well as others. Thirdly would be obliging in which the individual posses a concern for others but not himself. The next one is the dominating style in which the individual has high concerns for himself for low concerns for others. Lastly we have the compromising style in which the individual possess some consideration for himself and some for others. I can relate more to the dominating style because in my organization every department is usually out for themselves meaning they like to maintain a high standard by any means. However, one thing that I have learned that is being a part of the business world there will always be some form of conflict and differences of opinions will arise so it is best to handle the situation immediately. By acknowledging that there is conflict present and communication has come to a standstill we can decrease the problems that unsolved conflict can bring about in any organization. One way that we deal with conflict in our organization is by acknowledging the goals of each department as well as the employees. The Supervisor over our department does not handle conflict well and he tries to avoid any altercations at all costs. With me being next in line he will usually push things of this nature off for me to handle. I often deal with the situations by bringing the employees into the office to see what the problem is in forms of communication and what caused the problem to begin with. I have tried to encourage my Supervisor to deal with situations in the future before they occur and he has taken steps on his own to deal with situations where he sense conflict. He can actually sense when there is a lack of communication and conflict is about to arise so he stops it before it starts by bringing both individuals into the office to try and get to the root of the problem before something major happens. This same occurrence can happen between male and female management personnel that can’t seem to see eye to eye and have issues that lead to conflict. According to (Conflict Management Modes and Leadership Styles) â€Å"most individual characteristics have an impact on the instruments analyzed, for example: younger managers are more task-oriented, while older managers are typically relationship- oriented and avoid conflicts, women are more collaborative and avoid conflicts less and men tend to use the accommodating mode more than women. â€Å"Rather surprisingly, according to our survey, women appear to be more competitive than men. The compromising style of conflict matches my personal preference tremendously, because I can relate to this style in my organization on a day to day basis. Being in my field of work there will always be a competition between the male and female employees as well as male and female management personnel. I look at this as something that will be unavoidable because there will always be a power struggle between the genders. So I try to look at things from a bigger perspective and consider both parties involved because there will always be differences in opinions.

Sociological and Anthropological Definition of Religion

Explanation of how sociologist and anthropologists define religion Throughout the years, various anthropologists have developed definitions for religion. Emilie Durkheim was one of the first and many sociologists who studied the structure of religion and tried to define its’ function. Durkheim stated that â€Å"a religion is a unified system of beliefs and practices relative to sacred things, that is to say, things set apart and forbidden -- beliefs and practices which unite into one single moral community called a Church, all those who adhere to them. Durkheim describes religion as the embodiment of society’s highest goals and ideals. He states that religion acts as a cohesive social force. It is real in that it exists in people’s minds and impels them to heed societal dictates, but what is perceived as external to society, like God, is a projection and reflection of society (Segal, The Blackwell Companion to the Study of Religion, 2006, p.5) For Malinowski, religion arose as a response to emotional stress. When technical knowledge proved insufficient, human beings turn to magic and religion in order to achieve their ends. Talal Asad concluded that â€Å"there cannot be a universal definition of religion, because its constituent elements and relationships are historically specific and because that definition is itself the historical product of discursive processes† (Segal, The Blackwell Companion to the Study of Religion, 2006, p.5). James George Frazer constructed a universalShow MoreRelatedPhilosophy, Phenomenology And Comparative Approachs851 Words   |  4 Pagesthere are six different approaches to religion. One approach is the psychological or individual aspect. 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